Cell phone and PDA users constantly rely on these devices to keep appointments and schedules. Choice Hotels has partnered with Apple and the highly sought after iPhone to offer a new iPhone application. The new application allows the current market of eleven million iPhone users to seamlessly search for Choice Hotels in their respective area, create point-to-point driving directions to the desired hotel, learn of the desired hotels features and nearby attractions, and create/update/cancel hotel reservations.
The new application provides Choice Hotels a competitive advantage for capturing the technologically savvy clientele. The iPhone in turn will generate a wider consumer base as hotel guests realize the new feature available on the iPhone, however not offered in its competitive cell phone market. The alliance of Choice Hotels and Apple is sure to stem similar alliances with competing hotel chains and cell phone and pda providers as society continues to rely on information technology. The future will only show more advances and alliances in the information technology and hospitality and tourism segments.
Hotel News Resource: iPhone Hotel Application Article
Apple Inc. iPhone Appstore
Choice Hotels Intl., Inc.
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